On December 20, 2023, Aofei and Dawei Keke officially signed a strategic cooperation agreement on "Aofei Entertainment Large Indoor Theme Park and Urban Cultural and Commercial Tourism", jointly exploring new business formats in the direction of IP image, indoor amusement, and urban cultural and commercial tourism. Both parties will work together to create a high-quality, immersive indoor theme park with Aofei Entertainment's IP as the theme for Chinese and global consumers.
Left: Guo Yibing, General Manager of Aofei Entertainment Park Business
Right: Yin Cheng, Chairman of Dawei Coco GREATCOCO (brand: Groundhog Club)
According to the agreement, both parties will cooperate on the original IP under Aofei Entertainment to carry out urban cultural, commercial and tourism projects, indoor theme parks, themed activities, themed catering, themed commerce, and other aspects under the theme park format. Jointly building urban cultural, commercial, and tourism level 20000-50000m ² A large-scale indoor theme park is developed with a play mode of "original IP+live entertainment+immersive experience", and a new urban cultural, commercial and tourism format of indoor theme parks+theme blocks+theme hotels is developed.
Aofei Entertainment's IP Matrix
Aofei Entertainment is currently one of the most powerful and promising animation and cultural and creative industry groups in China. For many years, Aofei has always adhered to building an animation and cultural industry ecosystem with animation IP as the core, with infants and children as the core users and gradually covering the young population. It has created an "IP+full industry chain" operation platform that integrates animation, movies, toys, baby and child products, trendy toys, derivative authorization, and live entertainment businesses. As the earliest company to explore the dual channel feedback model of anime culture and industry, Aofei also has multiple well-known cultural and creative consumer brands, including the toy brand "Audi Double Diamond", the mother and baby brand "Aobei", the first tier baby brand "babytrend" in North America, the indoor theme park brand "Aofei Happy World", and the trendy toy brand "Unlimited Playpoints". At the same time, Aofei has the largest and most well-known IP matrix in China, covering all age groups, including IPs such as "Pleasant Goat and Big Big Wolf", "Armor Warrior", "Balala Little Magic Immortal", "Super Flying Man", "Becken Bear", "Quantum Squad", etc. The original animation content has exceeded 150 billion views and has landed in more than 180 countries and regions around the world, such as the United States, Russia, and Canada, with retail sales exceeding 60 billion. GREATCOCO is a leading domestic indoor reality entertainment brand and supplier, with five core brands including Super Groundhog Club and Groundhog Club. It has deep development and landing cooperation with many domestic first tier IPs.
The "Aofei Entertainment Large Indoor Theme Park and Urban Cultural and Commercial Tourism" project will restore multiple classic scenes of Aofei Entertainment's animation, film and television, games, and other fields, and set up amusement projects suitable for all ages and family experiences, integrating multiple dimensions of "sea, land, and air" to provide tourists with a super sensory, all-round, and immersive amusement experience that feels like being in an anime.
The "Super Flying Man Theme Area" jointly created by Aofei Entertainment and Chongqing Happy Valley
In 2021, Aofei Entertainment teamed up with Asia's first theme park group - Overseas Chinese Town to create the first domestic Super Flying Man IP real scene theme area - Super Flying Man Training Camp - and settled in Chongqing Happy Valley.
Aofei Entertainment Empowers Rural Construction [ Jiashan Xiwu Village - Happy Sheep Village ]
Image from Xiaohongshu blogger: Xiaoming's Little Princess
Collaborating with Xiwu Village in Jiashan, Zhejiang, to create a beautiful rural amusement park with the theme of Pleasant Goat and Big Big Wolf IP - Happy Goat Village is the first new model of cultural IP empowering rural revitalization construction in China.
Aofei's Indoor Children's Park 【 Aofei Happy World 】
Aofei's indoor children's playground, Aofei Happy World, has set up four main themes - space station, toy factory, dream planet, and interstellar park. Utilize the exclusive IP advantage of Aofei to attract core customer groups and open up the K12 market. We have opened over 30 stores nationwide.
Aofei Entertainment adheres to the mission of "making happiness and dreams everywhere", constantly surpassing itself, achieving innovative development, and will continue to strengthen its high-quality IP lineup, continuously cultivating offline live entertainment and urban cultural and business tourism projects, creating a multi-dimensional family entertainment experience scene that integrates sea, land, and air, injecting more vitality into the development of the city, and creating more unforgettable experiences for families.
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