Recently, Merlin Entertainment Group released its full year financial report data as of December 30, 2023. It received a total of 62 million tourists in 141 attractions in 23 countries worldwide and achieved a revenue of £ 2.1 billion, an increase of 13% and 8% respectively compared to 2022, setting a new record for revenue.
In addition, Merlin announced the acquisition of the highest observation Ferris wheel on the East Coast of the United States, the Orlando Wheel, located in ICON Park in Orlando. The renamed "Orlando Eye" is adjacent to the SEA LIFE Aquarium and Madame Tussauds Wax Museum, both owned by Merlin Entertainment Group, further enhancing its influence in the top tourist hubs of the United States and enriching its iconic tourist attraction portfolio, including the London Eye.
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